Not only does the data show that young people in general are going to the theater less with the largest drop (17%) occurring in the sought-after 18 to 25 demographic, but it indicates that movies that skew toward a male audience are performing worse than ever. That’s a big problem for Hollywood, considering that their male-oriented franchises seem to be garnering less female viewers than ever, too.
Could they be tired of seeing white dudes save the world? It certainly seems like it, as over time from Spider-Man 3 to Amazing Spider-Man 2, the webhead audience has gone from 54 to 61% male, and the Transformers movies have been following that trend with a now 64% male audience. In the old wisdom, that would’ve been great news, because those demographics were thought of as an endless fountain of money and numbers like those would’ve been seen as evidence that “girls don’t like sci-fi/comic book/[insert genre here] movies.”
But with both of the most recent entries in those franchises also hitting franchise-low domestic gross numbers, it’s well past time to rethink that and work on bringing back the female audience. The male audience isn’t cutting it, and women are getting tired of movies that don’t speak to them or accurately represent them.